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The best people to know if you are in sales
Everyone knows that a sales person must network for a living. If you are in real estate, auto sales or network marketing -- you probably belong to several community organizations that get you some visibility. You could be responsible for recruiting membership for a non profit like a Chamber of Commerce, but because you still have to sell, you still have to network. But, wouldn't it be easier if you knew who in your network would be the most valuable people with which to build a relationship? I can tell you. While I'm not opposed to working an entire room when you need to make connections, sometimes that isn't the best use of your time. And, networking doesn't necessarily mean joining every club and gripping and grinning at every event. You can and should be selective with some of your networking activities. The people that you need to have in your network to help you boost your business will also be people that you are willing to support for their benefit. That's the first tip -- meeting lots of new people isn't particularly helpful if you aren't willing to develop a relationship with at least some of them (and that relationship has to go beyond how you envision you can sell them). Forget that -- and concentrate on how you can help that person and how you sense they can help you. This requires you to pay attention to the names or business cards you keep. And, it means, you must network with purpose. Now, look at your network and dig up names that fit with these descriptions: Connectors (people who know everyone) --some of these people will be fellow sales types, but some will be ministers, community leaders and politicians, active volunteers/fundraisers, event planners and visible media contacts. All of these types have a large and diverse network and are building it constantly. Second, I like having in my network people I call "brainstormers." When I'm working on a new marketing plan to secure leads or further develop my visibility, these people are invaluable in helping me expand my own vision with fresh ideas. Next on my list of must-haves for you are "problem-solvers." These are the people who are like a dog with a bone when they are presented with a challenge. They don't believe in "no way." Careful not to over-use these types because other people have figured this out about them, too. I always advise having mentors and media contacts as a mainstay to any strong network that supports a creative professional. I've used my own system for organizing and utilizing my network to uncover all kinds of opportunities for myself and for clients. Just start looking at your address book for the types of people you need -- look beyond their occupations and see what their true value is to you. No doubt there is value you can return -- because they wouldn't be in your network, otherwise. Viewing your people resources in this new way is what makes your network ideal for you.
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Contributor's Note
This bit of intel is based on The Ideal Network System as introduced in my book, Who's Hiding in Your Address Book? -which includes a step-by-step guide on how to set up and utilize your own Ideal Network. The success stories on book customers using this system are so amazing that an entire club was built around it as an income-producer for Chambers of Commerce. That club is being promoted nationally.
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